Client: Sanofi
Year: 2013
Industry: Healthcare
Services: Visual identity

Sanofi internal sales program



Sanofi, a multinational pharmaceutical company, needed a logo and visual system for their new internal sales team program for 2014 called Archers.This program’s goal was to motivate the sales team to reach their sales target.

Free Communication, one of the oldest public relations agencies in Bucharest, commissioned Daniel & Andrew to design this visual identity.

In order for us to keep in line with the Sanofi brand, we imported the fonts and the colors we used from the communication corporate manual.

Considering the chosen name and its purpose, our solution was to create a target sign from the letter C and to make a bow from letter E with the arrow passing right through the letter H.

This approach will motivate the team to reach the sales targets.

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