Client: Gica Popescu Hotels
Industry: Travel and Hospitality
Services: Corporate identity
Investment company specialized in hotel building
Gica Popescu Hotels is an investment company specialized in hotel building, owned by former football player – now a businessman, Gheorghe Popescu.
They hired us because they needed a corporate identity to communicate at a visual level with their partners.
Based on the owner’s name and reputation, we created a logo mark made of the initials “G” and “P”. It is an architectural symbol composed of simple shapes, which expresses the durability and stability of the company’s projects.
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