Client: Umbrella hostel
Industry: Travel and Hospitality
Services: Visual identity
Hostel in Bucharest, Romania
Umbrella hostel is a new and modern hostel located in Bucharest, which opened its doors in 2012.
Our mission was to create a chic identity for this new hostel located in the heart of the city. The owner wanted to have the best hostel in town, a place at the intersection of traditional and modern.
We chose to use the symbol of an umbrella for the logo as well, because we wanted the guest to relate to a place where you feel sheltered and protected.
The warm blue calms and invites the guests on one hand, but also expresses the quality of the service and the reliability of the staff.
The identity suggests the relaxing atmosphere a hostel must have, especially in a hectic city like Bucharest.
After one and a half year, Umbrella hostel is ranked with 9.3 on booking.com and was awarded with the certificate of excellence in 2014 by Trip Advisor.
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