Client: Waiters Agency
Year: 2012
Industry: Professional services
Services: Visual identity

Hospitality advisors



Waiters agency offers consultancy and personnel training in the hospitality field. They are one of the few businesses with this type of activity in Romania and have set as their goal to raise the standards of services offered by the hospitality industry.

After analyzing the possibilities of the name and what the company offered, we came up with a symbol (logo mark) – the letter “W” which, apart from being the first letter of the company’s name, represent two arms that serve.

The new identity communicates the values of Waiters agency and at the same time is an inspiration for all the people trained by the agency.

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